SYSLORE TO DELIVER AN ADDRESS RECOGNITION AND MATCHING SOLUTION FOR ITELLA

Helsinki, Finland - 5 May 2008 – Syslore Ltd. Itella Mail Communication and Syslore Ltd. have signed a contract for the delivery of an address recognition and matching system for mail sorting and electronic message delivery services.

By adopting the Syslore mCorrection® Receiver Matching EngineTM (RME) fuzzy matching system, Itella will improve the address and receiver recognition quality in their hybrid and electronic message delivery service and increase the level of automation in their mail sorting process. mCorrection RME system incorporates new-generation computing algorithms that can recognise faulty, inaccurate and incorrect address and receiver data more effectively and more precisely than was possible before. The system will be deployed to all Itella address recognition processes by 2010 in Finland and abroad.

The system operates as a centralised solution, which receives real-time address queries over a network connection from several automatic mail sorting machines in different sorting centres. If, for example, the mail receiver name can be recognised, but the address data is incorrect or only partly recognised, the system can find the correct address data from the address database up to the mail delivery point. Apart from increasing the level of automation in mail sorting, the solution can decrease the number of mail delivered to incorrect addresses and monitor the quality of address recognitions and sorting process.

A centralised software solution can also remarkably improve the quality and throughput time of address and receiver recognition for Itella's electronic and hybrid services. mCorrection RME incorporates open interfaces and language-independent algorithms that enable more efficient use of existing systems and postal data assets, and improve the quality of service.

The contract is worth over four million euros. "With this investment, we want to intensify and automate physical and electronic address recognition processes. Our goal is to ensure the profitability of the delivery business and to be able to provide quality delivery services for our business and consumer customers also in the future," says Kari Kivikoski, Senior Vice President, Itella Mail Communication.

For further information, please contact:

- Syslore Oy, Henri Tykkä, Chief Executive Officer, Tel+358 50 357 5035
- Itella Oyj, Mail Communication, Olli-Pekka Husari, Director ITC, Tel +358 20 451 7134

Itella Mail Communication provides letter, direct advertisement and magazine delivery services in Finland and internationally through its partners. Itella Mail Communication develops new and more versatile solutions to reach people both physically and electronically. In customer marketing, Itella Mail Communication provides a full service covering the entire value chain from selecting the target group to measuring the results. Itella Mail Communication employs over 19 000 people and its turnover was 893,8 million euros in 2007. Itella Mail Communication Business Area belongs to
the Itella Group. Itella was formerly known as Finland Post Group. www.itella.fi